In recent years, vaping has rapidly emerged as a lifestyle trend across the globe — and Pakistan is no exception. From the bustling streets of Karachi to the cafés of Islamabad and Lahore, vape culture is gaining a foothold, particularly among younger adults. But as with any emerging trend, vape in Pakistan brings with it a mix of curiosity, controversy, legal uncertainty, and health concerns.
The Rise of Vape Culture
Vaping began as a purportedly safer alternative to smoking. Marketed as a tool for smoking cessation, it quickly grew into a subculture, driven in part by sleek devices, exotic e-liquid flavors, and aggressive marketing through social media.
In Pakistan, the growth of vape shops, online stores, and dedicated vaping communities indicates a rising demand. Many users — especially urban youth — view vaping as a cleaner, more modern alternative to cigarettes. Others simply see it as a fashion statement or a way to socialize.
Availability and Brands
Most major Pakistani cities now have vape shops offering international brands such as SMOK, Vaporesso, and GeekVape, as well as a variety of e-liquids imported mainly from the UAE, Malaysia, and the UK. Online platforms make it even easier for people to access these products, often with minimal age verification.
Legal Status and Regulation
Vaping in Pakistan currently exists in a legal grey area. As of now, there is no nationwide legislation that explicitly bans or regulates e-cigarettes. However, the Pakistan Tobacco Board and Ministry of Health have hinted at the need for regulatory frameworks, particularly to prevent underage usage.
Some provinces have proposed restrictions, and there are rumors of an impending ban — but enforcement remains inconsistent. Travelers should also be cautious: carrying vapes through certain airports in Pakistan has occasionally led to confusion or confiscation.
Health Concerns and Public Perception
Public health officials in Pakistan have voiced concerns about vaping, especially given the lack of regulation and quality control. While many people perceive vaping to be safer than smoking, global studies — including those by the WHO — suggest that vaping carries its own risks, especially for teens and young adults.
Pakistani media occasionally runs anti-vaping campaigns, often framing it as a dangerous trend corrupting youth. Still, public awareness of the health risks remains relatively low.
Vaping vs Smoking: A Smoker’s Dilemma
For Pakistanis trying to quit smoking, vaping is often seen as the “lesser evil.” Some former smokers report success using vape products to reduce or quit traditional cigarettes. Yet, without medical guidance or approved cessation programs that include vaping, this remains a personal gamble rather than a guaranteed health improvement.
Conclusion: The Road Ahead
Vaping in Pakistan is here to stay — at least for now. With growing popularity and limited regulation, the country finds itself at a crossroads. Should vaping be embraced as a harm-reduction tool or strictly regulated to prevent a new wave of addiction?
As the global debate continues, Pakistan must make informed decisions that balance individual freedom, public health, and youth protection. Until then, the vape clouds will keep rising, even as the legal and ethical dust has yet to settle.